Put an end to the eternal search! With the my.Hogast search, companies from the hotel, catering, health and social services sectors can find exactly the products they need in the HOGAST order store.
Finding specific items among numerous articles
The HOGAST purchasing cooperative enables its members to buy products from more than 1,300 suppliers. With such a wide range of products, it is difficult for users to always find the right items via the search mask. Even small typing errors in the search field input can mean that the product searched for does not appear in the search results. For example, one could choose a generic search term like "milk". In this case, an ordinary search logic would also show suntan milk from the cosmetics sector in the search results. However, based on the search and order history, it would be much more logical to display only fresh milk products as a result. Thus, the customer can save a lot of time when trying to find the required products in the order store.
Optimized webshop search
The volume of millions of items and the complexity of HOGAST's offer far exceed the usual requirements for the search functionality of a normal web store and ordinary search algorithms. With a smart pre-processing of the master data and a customized, intelligent and powerful search service, cognify was able to meet the special requirements—especially regarding latency times, which can be very challenging. The search function implemented by us can take typing errors into account—here a correction suggestion: "Did you mean ...?" pops up. Further, our search also provides product suggestions for convenience reasons. This improves the user experience when shopping in the online store and minimizes the time customers spend ordering products, which is of course a factor for professional purchasers. This in turn increases the use of online services and reduces the decoupling of stationary and online orders—with the advantage of having more data available for analyses from a single source.
How was cognify able to assist with this project?
How our customers benefit
With the intelligent search algorithm implemented by cognify, the auto-completions as well as the correction suggestions, HOGAST customers can save a lot of time and stress with the regular orders they make on the platform. Thus, the overall customer satisfaction could be improved significantly.
About HOGAST
With more than 3,200 business members and a turnover of 415 million euros, HOGAST is the largest company for the hotel and catering industry in Austria. The central element of the services is the cross-supplier online ordering platform my.HOGAST.
